Privacy Policy

Last updated: March 11, 2026

1. Introduction

This Privacy Policy explains how Zade Cosmetics LLC, trading as SEOEndpoint (“SEOEndpoint”, “we”, “us”, or “our”), collects, uses, stores, shares, and protects your information when you visit our website, create an account, request a free audit, purchase a subscription, contact us, or otherwise use our website, platform, and services.

SEOEndpoint provides SEO analysis tools that help users evaluate website performance, identify optimisation opportunities, and generate reports across areas such as on-page SEO, technical SEO, performance, accessibility, and best practices.

By using our services, you acknowledge that your information will be handled in accordance with this Privacy Policy.

2. Who We Are

SEOEndpoint is operated by Zade Cosmetics LLC.

If you have any questions about this Privacy Policy or how we handle your information, you can contact us at:

SEOEndpoint / Zade Cosmetics LLC

1308 W Prescott Ave

Visalia, CA 93291-7645

United States

Email: [email protected]

General contact: [email protected]

3. Scope

This Privacy Policy applies to personal information collected through:

‎ ‎ ‎ ‎ ‎ ‎ • our website;

‎ ‎ ‎ ‎ ‎ ‎ • our free audit flow;

‎ ‎ ‎ ‎ ‎ ‎ • account registration and login;

‎ ‎ ‎ ‎ ‎ ‎ • subscription and billing flows;

‎ ‎ ‎ ‎ ‎ ‎ • customer support communications;

‎ ‎ ‎ ‎ ‎ ‎ • platform usage, including SEO audit requests and saved reports;

‎ ‎ ‎ ‎ ‎ ‎ • emails and other communications we send in connection with our services.

This Privacy Policy does not apply to third-party websites, services, or platforms that may link to or from our website. Those third parties operate under their own privacy policies.

4. Information We Collect

We may collect the following categories of information.

4.1 Account and Profile Information

When you create an account or use certain features of our platform, we may collect:

‎ ‎ ‎ ‎ ‎ ‎ • first name and last name;

‎ ‎ ‎ ‎ ‎ ‎ • email address;

‎ ‎ ‎ ‎ ‎ ‎ • login or authentication information;

‎ ‎ ‎ ‎ ‎ ‎ • subscription plan and account status;

‎ ‎ ‎ ‎ ‎ ‎ • account preferences;

‎ ‎ ‎ ‎ ‎ ‎ • communication preferences.

4.2 Free Audit and Website Analysis Data

When you request an audit or submit a URL or domain for analysis, we may collect and process:

‎ ‎ ‎ ‎ ‎ ‎ • submitted URLs and domains;

‎ ‎ ‎ ‎ ‎ ‎ • website metadata;

‎ ‎ ‎ ‎ ‎ ‎ • page structure and headings;

‎ ‎ ‎ ‎ ‎ ‎ • publicly accessible on-page and technical SEO data;

‎ ‎ ‎ ‎ ‎ ‎ • internal link and sitemap data;

‎ ‎ ‎ ‎ ‎ ‎ • technical performance signals;

‎ ‎ ‎ ‎ ‎ ‎ • accessibility and best-practice signals;

‎ ‎ ‎ ‎ ‎ ‎ • report outputs, scores, issue categories, and audit history;

‎ ‎ ‎ ‎ ‎ ‎ • screenshots, exports, and report files generated by the service.

This information is used to generate SEO reports and provide related platform functionality.

4.3 Payment and Billing Information

If you purchase a paid plan, payments may be processed by third-party payment providers such as Stripe.

We do not store full payment card details on our own servers. We may receive limited billing and transaction information, such as:

‎ ‎ ‎ ‎ ‎ ‎ • billing name;

‎ ‎ ‎ ‎ ‎ ‎ • billing email address;

‎ ‎ ‎ ‎ ‎ ‎ • billing address;

‎ ‎ ‎ ‎ ‎ ‎ • tax or VAT information where applicable;

‎ ‎ ‎ ‎ ‎ ‎ • subscription status;

‎ ‎ ‎ ‎ ‎ ‎ • transaction identifiers;

‎ ‎ ‎ ‎ ‎ ‎ • payment status;

‎ ‎ ‎ ‎ ‎ ‎ • invoice and billing records.

4.4 Usage and Device Information

When you visit our website or use the platform, we may automatically collect technical and usage information such as:

‎ ‎ ‎ ‎ ‎ ‎ • IP address;

‎ ‎ ‎ ‎ ‎ ‎ • browser type and version;

‎ ‎ ‎ ‎ ‎ ‎ • operating system;

‎ ‎ ‎ ‎ ‎ ‎ • device type;

‎ ‎ ‎ ‎ ‎ ‎ • pages viewed;

‎ ‎ ‎ ‎ ‎ ‎ • time spent on pages;

‎ ‎ ‎ ‎ ‎ ‎ • actions taken within the platform;

‎ ‎ ‎ ‎ ‎ ‎ • referring URLs;

‎ ‎ ‎ ‎ ‎ ‎ • approximate location derived from IP address;

‎ ‎ ‎ ‎ ‎ ‎ • log data and diagnostic information.

4.5 Support and Communications Information

If you contact us by email, support form, or other channels, we may collect:

‎ ‎ ‎ ‎ ‎ ‎ • your contact details;

‎ ‎ ‎ ‎ ‎ ‎ • the content of your message;

‎ ‎ ‎ ‎ ‎ ‎ • attachments or screenshots you send us;

‎ ‎ ‎ ‎ ‎ ‎ • records of our responses and support history.

4.6 Cookies and Similar Technologies

We may use cookies, pixels, local storage, and similar technologies to support core website functionality, remember preferences, improve performance, and analyse usage.

5. How We Use Your Information

We may use your information to:

‎ ‎ ‎ ‎ ‎ ‎ • provide SEO audits, reports, exports, and related platform functionality;

‎ ‎ ‎ ‎ ‎ ‎ • create and manage user accounts;

‎ ‎ ‎ ‎ ‎ ‎ • authenticate users and secure accounts;

‎ ‎ ‎ ‎ ‎ ‎ • process subscriptions, invoices, and payments;

‎ ‎ ‎ ‎ ‎ ‎ • provide customer support;

‎ ‎ ‎ ‎ ‎ ‎ • send service-related messages, such as account verification, password reset, audit notifications, billing notices, and important updates;

‎ ‎ ‎ ‎ ‎ ‎ • monitor usage, troubleshoot issues, and improve the platform;

‎ ‎ ‎ ‎ ‎ ‎ • prevent abuse, fraud, unauthorised access, and misuse of the service;

‎ ‎ ‎ ‎ ‎ ‎ • comply with legal obligations and enforce our Terms;

‎ ‎ ‎ ‎ ‎ ‎ • send marketing communications where permitted by applicable law.

6. Legal Bases for Processing

If you are located in the United Kingdom, European Economic Area, or another jurisdiction that requires a legal basis for processing, we may rely on one or more of the following legal bases:

‎ ‎ ‎ ‎ ‎ ‎ • Performance of a contract: where processing is necessary to provide the services you requested, including account creation, audit generation, billing, and support;

‎ ‎ ‎ ‎ ‎ ‎ • Legitimate interests: where processing is necessary for our legitimate interests, such as securing the platform, improving our services, preventing abuse, understanding usage patterns, and promoting relevant services to existing users where permitted by law;

‎ ‎ ‎ ‎ ‎ ‎ • Consent: where you have given us consent, such as for certain marketing communications or non-essential cookies, where required;

‎ ‎ ‎ ‎ ‎ ‎ • Legal obligation: where processing is necessary to comply with applicable laws, regulations, court orders, or legal requests.

7. Marketing Communications

We may use your name and email address to send you emails about SEOEndpoint products and services that are similar to the services you have requested, used, or shown interest in, including:

‎ ‎ ‎ ‎ ‎ ‎ • free audit follow-ups;

‎ ‎ ‎ ‎ ‎ ‎ • upgrade options;

‎ ‎ ‎ ‎ ‎ ‎ • feature availability;

‎ ‎ ‎ ‎ ‎ ‎ • product updates;

‎ ‎ ‎ ‎ ‎ ‎ • relevant service announcements.

Where required by applicable law, we will only send marketing communications where we have your consent or where we are otherwise permitted to do so under applicable direct marketing rules.

You can opt out of marketing emails at any time by:

‎ ‎ ‎ ‎ ‎ ‎ • clicking the unsubscribe link in a marketing email; or

‎ ‎ ‎ ‎ ‎ ‎ • contacting us at [email protected].

If you opt out, we may keep limited information to ensure we continue to respect your preference and do not send you further marketing emails.

Please note that opting out of marketing emails does not stop service-related emails such as billing notices, password resets, security alerts, account confirmations, or audit delivery messages.

8. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

‎ ‎ ‎ ‎ ‎ ‎ • keep you signed in;

‎ ‎ ‎ ‎ ‎ ‎ • remember your preferences;

‎ ‎ ‎ ‎ ‎ ‎ • improve website functionality and performance;

‎ ‎ ‎ ‎ ‎ ‎ • understand how users interact with our website and platform;

‎ ‎ ‎ ‎ ‎ ‎ • measure the effectiveness of pages, flows, and campaigns;

‎ ‎ ‎ ‎ ‎ ‎ • support security and fraud prevention.

Where required by law, we will request your consent before placing non-essential cookies or similar technologies on your device.

You can manage cookies through your browser settings and, where available, through our cookie preferences tools. Disabling some cookies may affect how parts of the website or platform function.

9. How We Share Information

We do not sell personal information.

We may share personal information with trusted third parties where necessary to operate our business and provide our services, including:

‎ ‎ ‎ ‎ ‎ ‎ • payment processors;

‎ ‎ ‎ ‎ ‎ ‎ • hosting and infrastructure providers;

‎ ‎ ‎ ‎ ‎ ‎ • analytics providers;

‎ ‎ ‎ ‎ ‎ ‎ • email delivery providers;

‎ ‎ ‎ ‎ ‎ ‎ • customer support tools;

‎ ‎ ‎ ‎ ‎ ‎ • authentication and security providers;

‎ ‎ ‎ ‎ ‎ ‎ • contractors, advisors, and service providers acting on our instructions.

We may also disclose information:

‎ ‎ ‎ ‎ ‎ ‎ • where required by law or legal process;

‎ ‎ ‎ ‎ ‎ ‎ • to protect our rights, users, systems, or services;

‎ ‎ ‎ ‎ ‎ ‎ • in connection with a merger, acquisition, financing, reorganisation, sale of assets, or similar business transaction.

Third-party providers will only receive the information reasonably necessary for the services they perform for us and are expected to protect that information appropriately.

10. International Data Transfers

Depending on where you are located and where our service providers operate, your personal information may be transferred to and processed in countries outside your country of residence.

Where required by applicable law, we take steps to ensure that such transfers are protected by appropriate safeguards, such as contractual protections or other approved transfer mechanisms.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

‎ ‎ ‎ ‎ ‎ ‎ • provide the services;

‎ ‎ ‎ ‎ ‎ ‎ • maintain account functionality;

‎ ‎ ‎ ‎ ‎ ‎ • retain audit history and reports;

‎ ‎ ‎ ‎ ‎ ‎ • comply with legal, tax, accounting, and regulatory obligations;

‎ ‎ ‎ ‎ ‎ ‎ • resolve disputes;

‎ ‎ ‎ ‎ ‎ ‎ • enforce our agreements;

‎ ‎ ‎ ‎ ‎ ‎ • maintain suppression records for marketing preferences.

Retention periods may vary depending on the type of information and the reason it was collected. When we no longer need personal information, we will delete, anonymise, or securely dispose of it, unless we are required to keep it for a longer period.

12. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, disclosure, alteration, or destruction.

These measures may include:

‎ ‎ ‎ ‎ ‎ ‎ • encrypted data transmission;

‎ ‎ ‎ ‎ ‎ ‎ • secure hosting environments;

‎ ‎ ‎ ‎ ‎ ‎ • access controls;

‎ ‎ ‎ ‎ ‎ ‎ • authentication measures;

‎ ‎ ‎ ‎ ‎ ‎ • monitoring and logging;

‎ ‎ ‎ ‎ ‎ ‎ • backup and recovery procedures.

No method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security.

13. Your Rights

Depending on your jurisdiction, you may have rights in relation to your personal information, including the right to:

‎ ‎ ‎ ‎ ‎ ‎ • access the personal information we hold about you;

‎ ‎ ‎ ‎ ‎ ‎ • request correction of inaccurate or incomplete information;

‎ ‎ ‎ ‎ ‎ ‎ • request deletion of your information.

‎ ‎ ‎ ‎ ‎ ‎ • request restriction of processing;

‎ ‎ ‎ ‎ ‎ ‎ • object to certain processing activities;

‎ ‎ ‎ ‎ ‎ ‎ • withdraw consent where processing is based on consent;

‎ ‎ ‎ ‎ ‎ ‎ • request portability of certain information;

‎ ‎ ‎ ‎ ‎ ‎ • lodge a complaint with a relevant data protection authority.

If you object to direct marketing, we will stop using your information for direct marketing purposes.

To exercise your rights, please contact us at [email protected]. We may need to verify your identity before processing your request.

14. Third-Party Services and Links

Our website and platform may integrate with or link to third-party services, such as payment providers, analytics services, embedded content providers, social media platforms, or infrastructure partners.

We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing them with information.

15. Children’s Privacy

Our services are not directed to children, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us without appropriate consent, please contact us and we will investigate and, where appropriate, delete the information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last updated” date at the top of this page. Where required by law or where changes are material, we may also provide additional notice through the website, platform, or by email.

Your continued use of our services after an updated Privacy Policy becomes effective means that the updated version will apply to your use of the services.

17. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our handling of personal information, please contact:

SEOEndpoint / Zade Cosmetics LLC

1308 W Prescott Ave

Visalia, CA 93291-7645

United States

Email: [email protected]

General contact: [email protected]